Schwartz Shoot

The HERO post template

The Hero Photo post is the place where you present your photograph to the client (and the world).

"Impress Me... Make Me Care, Tell Me A Story"

It should follow a format that puts the final photo at the top. 

(making it the icon or thumbnail for your post on mobile devices)

A nice touch is to add captions to each picture too. (Photo by: Morgan DiLallo)
Info: 24-120mm zoom at 85mm. 1/100 at f7.1 (ISO100)

The Hero post should contain 3 or more images... HERO + 2 supporting images. And 200 or more words telling about the project and photo.

Basic blog format.

For this example, I could talk about Morgan and how she reluctantly agreed to be the photographer for my idea. Or I could describe the photoshopping that was done to the final file. Or I could talk about how we had a false start when my old Nikon 85mm lens wouldn’t stop down, so we had to switch to a 24-85mm zoom. If you want to impress the client (me) you can always show more photos and say more about them...

The additional images can be before & after Photoshop examples...

Before Photoshop and tighter cropping. (Photo by: Morgan DiLallo)

A description of the retouching might be appropriate. Here I lightened the facial light and the book light. The face was warmed and the book was saturated. The background rimlight was toned down and the color temp was cooled to give it color contrast from the warm face. Little hairs and dust on the book were cloned out, and my hand was darkened so it wouldn’t stand out. Then the image was rotated and cropped tight to make it more dynamic. 

Or include sketches or lighting setups...

Final lighting setup for portrait.

Snaps of the final lighting setup or studio during the photography...

Top: 85mm lens malfunction.
Bottom: Hairlight needed a gobo.

Or before & after makeup with your models...

Jake stood in as a model
while we figured out the lights.

BLOG POST FORMATING

The basic template for blog posts.

Photo 455B/C assignments should be completed in the following blog format:

Ongoing photographic assignments will be given as “client briefs,” and require two parts, a “pre-project proposal” and a “Hero photo.” All assignments shall be submitted as blog posts on a public blog/website set up by you and shared with the instructor. Work will be graded from this online presentation. The blog will also be viewed and discussed in class as projected images.

• Part 1: All projects require a “pre-project proposal” post. (3 images + 200-300 words.)
• Part 2 “pre-project proposals” need to be approved by the client (professor) -send an email when your post is live for feedback from professor. 
• Part 3: All projects require a “Hero photo” post. (Hero photo + Two supporting images and 200+ words.)
• Part 4: “Pre-project proposal” and "Hero photo” posts will be graded as one completed assignment.

Make all images 2048 pixels on the long dimension.

Pre-project proposal.

The “pre-project proposal” should be formatted like a public online blog post. Text length about 200-300 words. It includes a written description of the photo concept and at least three (3) supporting images illustrating the concept (sketches, tear-sheets, scouting photos, etc.). The detailed written “pre-project proposal” is required before each final photograph is begun. The client (professor) will review each “pre-project proposal” online and offer comments and suggestions and approve or modify the idea just like a potential “Client” world.  Once your Pre-project proposal is uploaded, send me a link via E-mail. The client (professor) will give these comments and changes via e-mail and then the student should plan and create the final Hero photo from that new brief.

I’ll need about 24 hours to reply to your Pre-project proposal. 

If you need your feedback in a hurry because of impending weather or access to models, let me know in the subject line of your Email.

HERO blog post.

The “Hero photo" post must obviously include the final “HERO” photograph requested by the client (professor) at the top of the post, in the highest resolution viewable by your blog. In addition, supporting information should include text of about 200+ words describing the execution of the Hero view with lessons learned, problems solved, delays encountered, frustrations, epiphanies, your ideas, inspirations and a description of how you would improve the photo if you were to do it again. Include at least two (2) additional images like lighting sketches, rejected frames, variations, “first-frame” photos, pre-Photoshop images, lighting-setup images, etc.
Once your Hero is uploaded, send me a link via E-mail.

CSUN Art 455B/C | Advertising Photography | Spring 2016

E-Mail:  stephen.schafer@csun.edu

February 455 B/C Class Schedule

Please Email me at stephen.schafer@csun.edu to sign up for in-class T-Th > 7-10pm studio time slots. There are three possible sets in the studio and classroom we can utilize each night and possibly more outside around the buildings. You would be well advised to pair up with a studio buddy and share time-slots. First-come first-served. 

If all three studio slots are not reserved on a night, I will be doing lighting demos, gel demos, tungsten demos, etc., in the empty studio areas. So it really pays to come to all class sessions. If all three studio slots fill up with student projects, I'll send out an email that morning so that students not scheduled that night in-studio can miss class. However I will be doing lighting tweeks and improvements to all studio users so there will still be the opportunity to watch, learn and ask questions if you choose to come and watch. If only one or two people sign up, I'll use the classroom for a short mini-demo.